Wednesday, 11 November 2009

The Hidden Persuaders

"Business Week, in commenting on the often seemingly irrational behaviour of consumers, said: "People don't seem to be reasonable." However, it made this further point: "But people do act with purpose. Their behaviour makes sense if you think about it in terms of it's goals, of people's needs and their motives. That seems to be the secret of understanding or manipulating people."
excerpt from 'The Hidden Persuaders'
by Vance Packard,
Ig Publishing.
Good book, awful typos.

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